Services

How to Work With Us

We meet brands where they are, and offer flexible solutions customized to fit our clients’ needs.  

Fractional Head of Marketing

Full-funnel marketing strategy and executional support to build your brand, on a flexible and part time basis. Get an in-house feel, without the need for a full-time hire.

Strategic Projects

Discrete, deliverable-based work projects to answer key strategic questions & build winning business plans. Fill gaps in your marketing mix and tackle opportunities you don’t have the bandwidth to address.

Coaching & Advisory

Thought partnership, coaching & feedback to help you and your team refine ideas & strategies. Lean on our expertise to optimize your potential. 

We also draw on an extensive network of founders, brand operators, cross-functional experts, agency partners, and investors to multiply the value of our work.

Our Capabilities

  • Build a brand that resonates with consumer needs and wins in the market.

    Brand Positioning: brand purpose/mission statement, target consumer profile, key benefits and reasons-to-believe, points of differentiation, brand story, tone of voice, visual identity, strategic plan & OKRs

    Creative & Communications: key message development, agency briefs, 360 campaigns, PR / influencer management, website design / revamp, social / digital strategy, copywriting & content creation

  • Launch winning products & optimize your portfolio mix to maximize sales while minimizing complexity.

    New Product Innovation: product roadmaps, research & consumer insights, whitespace identification, competitor analysis, product commercialization / project management, packaging design strategy

    Portfolio Management: item performance analysis, competitive benchmarking, SKU rationalization

  • Get on shelf in the right places, expand distribution thoughtfully, and grow & maintain velocities.

    Retail Strategy: focus markets, retail expansion roadmaps (physical & digital), sell-sheets, new item presentations, new product launch planning, pricing / promo strategy

    Brand Activations: field & shopper marketing, POS, coupons, swag, event & trade show planning & execution

  • Build a cohesive and successful marketing team that enables executional excellence.

    Team Development: organizational design, hiring / managing, coaching & training, agency management

    Processes: budgeting, forecasting / operational planning, workshop facilitation

  • Raise capital & find the right partners to help scale your business.

    Fundraising strategy, investor outreach, pitch decks, pitch practice & coaching.

We support bold challenger brands

“The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.”

— Teddy Roosevelt